‘Credit where it’s due’ communication research

A key part of our ‘Credit where it’s due’ campaign is for business customers to have a greater understanding of the amount of credit on their account, along with being made aware of the benefits and risks of paying in advance and the alternative payment options that may be available to them.

We want to ensure these key messages are getting through to business customers in a way that captures their attention and is understandable to all. We have taken steps to both assess the different ways retailers are communicating currently and how effective that communication has been by obtaining direct customer views through a research project carried out by Yonder (pdf) opens in new window.

To support retailers in applying what we’ve learnt from this exercise, we have produced a handy communication toolkit which includes best practice on delivering clear and effective messages to business customers.  We want retailers to apply this best practice to help improve the messages to their customers about credit and they can also shape communication in other areas too.